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HEADLINE

According to Kellogg Shopper Index survey, many showrooming shoppers are not driven there by price alone, but by an unsatisfactory in-store experience.

editor: Kellogg - School of Management
article - English
published: 11/2012
updated: 01/2013

VIEW MORE ARTICLES & REPORTS ABOUT: Shopping experience, Showrooming

HEADLINE

The present parameters for inducing memorable experiences are authenticity and originality. Design of retail environments should be directed towards values and creating appropriate ‘atmospheres’, since experiences are the new source for value creation for customers.

MATERIALS & PRODUCTS RELATED TO THIS ARTICLE & REPORT

editor: PHL University College
research report - English
published: 04/2009
updated: 07/2012

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HEADLINE

We’re at a point where online, shared interest communities and advancements in mobile, real-time and location-aware technologies have created a perfect storm for sharing in the physical world.

editor: TED
video - English
published: 01/2011
updated: 02/2012

VIEW MORE ARTICLES & REPORTS ABOUT: Video, Sharing economy

HEADLINE

Uniiverse is an online community marketplace for services and activities. It enables users to share their interests, resources, time, space, skills, and knowledge in real life - for free, or to make a little bit of money. Uniiverse allows anyone to be an entrepreneur, share their passions and meet like-minded people.

editor: Uniiverse
video - English
published: 01/2012
updated: 02/2012

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HEADLINE

According to a national consumer study, not only did a 60 percent of overall respondents find the concept of sharing appealing, but a full 71 percent of those who have used shareable products expect to continue.

editor: Campbell Mithun
research report - English
published: 02/2012
updated: 02/2012

VIEW MORE ARTICLES & REPORTS ABOUT: Sharing economy, Gen-X

HEADLINE

The modern journey of Turkish consumers. The traditional mom-and-pop grocery store is being displaced by modern trade. What’s driving this change—and what’s next?

editor: McKinsey&Co
article - English
published: 12/2011
updated: 01/2012

HEADLINE

Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there's no such thing. He talks about a few experiences that may be artificial but make millions anyway.

editor: TED
video - English
published: 02/2004
updated: 11/2011

VIEW MORE ARTICLES & REPORTS ABOUT: Shopping experience
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