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Retail design, a complex interplay of various parameters

editor: Publimatnews
article - Dutch
published: 12/2011
updated: 07/2012

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HEADLINE

This paper focuses on the influence of a store’s environment on consumers’ perception of atmosphere, experienced emotions and behavior.

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editor: PHL University College
research report - English
published: 10/2010
updated: 07/2012

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HEADLINE

This paper focuses on the influence of a store’s environment on consumers’ perception of atmosphere, experienced emotions and behavior.

MATERIALS & PRODUCTS RELATED TO THIS ARTICLE & REPORT

editor: PHL University College
research report - English
published: 09/2010
updated: 07/2012

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HEADLINE

Introducing the new Retail Design Lab in the PHL in Hasselt.

editor: Kwintessens
article - Dutch
published: 08/2010
updated: 07/2012

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HEADLINE

Despite the growing recognition of the importance of customer experiences in retail practice, academic literature focusing on this topic often lacks definitions of central concepts and empirical support

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editor: PHL University College
research report - English
published: 08/2010
updated: 07/2012

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HEADLINE

Several developments stimulated an increase in research activities into the discipline of retail design. The differentiation trend, the change in our economy and the shopping behaviour of consumers towards a more hedonic experience led to a different, more sophisticated design approach.

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editor: PHL University College
research report - English
published: 04/2009
updated: 07/2012

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HEADLINE

Based on an interdisciplinary theoretical framework, the model captures the interaction between interpreted space, a consumer’s emotions/mood and actual behavior in retail spaces, but now from a designer’s perspective by focusing on the holistic nature.

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editor: PHL University College
research report - English
published: 10/2009
updated: 07/2012

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This research paper aims to explore the concept of tacit knowledge and its particular value for interior architecture, and then, to present the results of in-depth interviews with interiorarchitects, who have been involved in the process of designing commercial interiors.

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editor: PHL University College
research report - English
published: 10/2011
updated: 06/2012

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HEADLINE

In the current experience economy, some retailers and retail designers aim at triggering customer experiences by associating the retail store's design with "authenticity". In this paper, we look at theories developed in marketing and philosophy to investigate how authentic retail settings be can situated in relation to the current experience economy.

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editor: PHL University College
research report - English
published: 01/2012
updated: 06/2012

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Since economy and marketing are shifting from a goods to a service dominant logic, creating and directing memorable customer experiences in retail store environments has become a valuable differentiation strategy. The purpose of this research paper is to contribute by investigating the applicability of two verbal and one visual self-report emotion measurement instrument for measuring emotions in customer experiences in retail stores

editor: PHL University College
research report - English
published: 01/2012
updated: 04/2012

VIEW MORE ARTICLES & REPORTS ABOUT: Experience shopping
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