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HOW DOES THIS MATERIAL & PRODUCT CONTRIBUTES TO A GREAT SHOP

Whether it concerns fundamental, knowledge-driven questions or specific, practical questions from retailers or the industry, the Retail Lab gives us the unique opportunity to collect empirical data in a reliable and plausible way to answer these types of questions. In essence, the Retail Lab is a fully modifiable 3D-space – currently set up as a small grocery store – which allows to measure the actual behaviour of shoppers through a one-way mirror and a system of observation cameras. The Retail Lab not only provides a realistic simulation of an actual store, but allows a researcher to precisely manipulate the retail aspect under investigation while maintaining full control over all other aspects, and to monitor how consumers actually respond to this manipulation

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updated: 11/2011

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