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  • Hunkemöller
  • Hunkemöller
  • Hunkemöller
  • Hunkemöller
  • Hunkemöller
  • Hunkemöller
  • Hunkemöller
  • Hunkemöller
  • Hunkemöller
  • Hunkemöller

WHY IS THIS SHOP INTERESTING TO VIEW?

The store has the look and feel of a Hunkemöller Mansion and is divided into several rooms which are based on different moods. In this gigantic store all product groups from the Hunkemöller collection are available and there is also a VIP fitting room where you can adjust the lighting and background according to your mood.

 

With this flagship store Hunkemöller wants to create a new shopping experience where the familiar Hunkemöller elements are still present, but where there is more space for a larger concept and a premium feel without compromising the intimacy. The main colors that recur throughout the store are black, white, pink and magenta. This color is also reflected in the specially designed gift boxes and bags.

 

When you enter the store, you are welcomed by a giant interactive window with the latest campaigns and combined with display figures showing the corresponding products.

 

Specific to the Hunkemöller flagship store is Sexy Shapes bra bar, here you have the opportunity to search for your perfect bra. This bra bar shows the four forms in which Hunkemöller has divided her bra models; Perfect Plunge, the Beautiful Balcony, the Delicious Demi and the Fabulous Full cup. Hunkemöller developed these four shapes so that every woman can find her perfect bra.

 

It's no secret that the search for the perfect underwear sometimes can be difficult and with the fitting rooms, Hunkemöller makes every woman feel invited to try her favorites. Next to the fitting room bell and the personal shop assistant who is ready to help you personally, there is also the VIP fitting room that is accessible to everyone. One can recognize him on the pink swinging doors and special lighting. The VIP fitting room can adjust the light atmosphere according to your mood - from romantic to summer until snug, perfect for fitting lingerie, bikinis or pajamas. And if you do not feel like going back to undress completely to look for something else in the stores, there are kimonos provided in each fitting room.

 

 

Meir 5
2000 Antwerpen
Belgium
www.hunkemoller.com
year renovation: 2013
surface: 500 m²
updated: 11/2014

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  • Victoria's Secret
  • Victoria's Secret
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WHY IS THIS SHOP INTERESTING TO VIEW?

The Victoria's Secret New Bond Street store is set over four floors and is massive. This flagship store includes everything from Victoria's Secret Pink to Victoria's Secret Designer Collection, so really there's something for every price point here. There are three floors of sparkling, super-glamorous and frilled fancies to choose from. While there are more pink, striped furnishings than fans could possibly wish for, the interior also has a British twist - think decorative paintings, carved, wooden fixtures and giant glass chandeliers. Walls are covered with black and white photographs of the Angels signed by the models themselves, while the shop floor is dotted with costumes from the brand's 2011 catwalk show in all their feathered, winged glory. Other highlights include the fourth-floor, invite-only VIP suite, where high-profile shoppers can sit in a makeshift library on plush sofas as they are presented with the label's latest collections.

 

111 New Bond Street
W1S 1DP London
United Kingdom
www.victoriassecret.co.uk
year renovation: 2012
surface: 3.750 m²
updated: 12/2012

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The Victoria's Secret flagship in Manhattan offers an unparalleled shopping experience in an atmosphere of pure luxury. Glamorous, sophisticated and ultra-feminine, this store's design is the ultimate expression of the Victoria's Secret brand. The facade takes on a modern design approach with iridescent glass panels and vibrant, pink lit portals and vitrines. The contemporary interior adds to the store's upscale ambiance with cues taken from hospitality and residential design. The store uses a black and white color palette for the floor, enclosures and shelving that contrasts with the pink and red lingerie. Black and white photography of the Victoria's Secret Angels lines the walls of the store. The Manhattan Victoria Secret carries the brand's full range of private-label lingerie collections, which include Very Sexy, Angels, Body by Victoria, Sexy Little Things and Biofit. Other brands from around the world are also sold at the store including Pleasure State from Australia, Rosanna Ansaloni from Italy, Princesse Tam Tam and Elise Anderegg from France and New York's Flora Nikrooz. Glamorous, sophisticated, ultra-feminine and luxurious, this store's design is the ultimate expression of the Victoria's Secret brand.

 

722 Lexington Avenue
NY 10022 New York
United States
www.victoriassecret.com
year renovation: 2007
surface: 2.350 m²
updated: 12/2011

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WHY IS THIS SHOP INTERESTING TO VIEW?

The Victoria's Secret Soho is bathing in bras, panties, body imaging technology and a whole lot of pink. The cavernous space which sports brick walls and hand-painted murals evokes a glossy boudouir in pink and black, with a bra salon and panty boutique flanked with satin-upholstered Victorian armchairs and vanity benches. Sleepwear, lingerie and the largest selection of beauty we've seen under one roof come refreshingly well-stocked. Fitting rooms are made to feel a lot sexier and moodier, and they have call buttons.  The shopping experience will even prove to be a bit more effective with the new technology body match scanners, which captures body images to ensure that the shopper gets a perfect fit. The SoHo flagship has more of a focus on fun and flirty and feminine. All the finishes in the store are different. There are a lot of plays on different pinks. Tromp l’oeil is applied to furniture and walls.

591 Broadway
NY 10012 New York, Soho
United States
www.victoriassecret.com
year renovation: 2009
surface: 2.200 m²
updated: 12/2011

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  • Lilac lingerie
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WHY IS THIS SHOP INTERESTING TO VIEW?

Lilac Lingerie is unique because they offer personalized one-on-one bra fittings in an intimate and comfortable environment. The customers will never be pressured to buy anything they don’t want. The shop's priority is to create an informed and enjoyable shopping experience for their clients. The staff is very knowledgeable about lingerie and the products that they carry and are more than happy to answer any questions you might have. The boutique is small and sophisticated, located in one of Ottawa’s trendiest neighbourhoods. The shop carries lingerie from all over the world in a variety of cup sizes. Chemises, bustiers, camisole sets – all very feminine and pretty, and most of the time not available anywhere else in town.

307B Richmond Road
ON K1Z 6X3 Ottawa
Canada
www.lilaclingerie.ca
year renovation: 2009
surface: 80 m²
updated: 12/2011

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  • Intimacy
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WHY IS THIS SHOP INTERESTING TO VIEW?

The place is impressive. Not only does the store a surprising amount of merchandise into the showroom area, but the majority of the space are actually allocated for the spacious dressing rooms. More than 15,000 bras, including the brands La Perla, Marie Jo, Aubade, Chantelle are housed in gold cabinets. The store also offers complimentary personalized 30-minute consultations for all clients with an bra fit specialist. Instead of using traditional fitting methods, {intimacy} pioneered a holistic technique that forgoes the tape measure.

 

7014 East Camelback Road
AZ 85251 Scottsdale
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www.myintimacy.com
year renovation: 2010
surface: 200 m²
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  • Gilly Hicks
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WHY IS THIS SHOP INTERESTING TO VIEW?

Gilly Hicks is a sister brand of Abercropmbie & Fitch and Hollister. Specialising in women's underwear such as cute bras and undies, fashion intimates, lounge wear, sleepwear and personal care. Inspired by the free spirit of Sydney, Australia, Gilly Hicks makes cute bras and underwear for the young, naturally beautiful and always confident girl. Classic and vibrant with a little tomboy sexiness, Gilly Hicks never takes herself too seriously. It’s the wholesome, all-American brand with a Sydney sensibility. Internally, the store in Cardiff is similar to the branch that opened in Westfield London last year, but the exterior features a double-height digital video screen carrying film and images of beach and ocean, a first for the brand in the UK. The logo, “Gilly Hicks Sydney”, is incorporated within the screen and the film this morning was of Bondi beach. The store entrance was patrolled by trim young men and women in beachwear - the norm for the brand.

 

11 Bridge Street Arcade
CF10 2EF Cardiff
United Kingdom
www.gillyhicks.com
year renovation: 2010
surface: 120 m²
updated: 12/2011

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  • La Senza
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WHY IS THIS SHOP INTERESTING TO VIEW?

La Senza is the ultimate destination for indulging your fashion passion in all things glamorous. The shop stocks a wide selection of lingerie, nightwear and swimwear to make real women feel fabulous. La Senza's unique selling points include a free professional bra fitting service available for every customer, a packaging and gift wrap service, including free scented beads. Receipts are offered in individual envelopes, and the (paper) carrier bags are well designed and reusable. In 2008, Westfield opened featuring La Senza's exciting new shopfit design concept. Highlights of the store huge include spacious, luxurious fitting rooms, glittery black flooring, and new La Senza brand colours of black and cerise pink throughout.

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EXPERTS & SUPPLIERS LINKED TO THIS SHOP

  • Journelle
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WHY IS THIS SHOP INTERESTING TO VIEW?

Journelle has opened up its fourth specialty store on the Upper East Side. It is the first time the brand has had a corner spot and they didn't want the East 73rd Street side to look like a fishbowl so they displayed light boxes with images. The store is finished with Journelle's "signature" white oak floors that are very warm and light but not too Scandinavian looking, and bras and other expensive little things are displayed in custom cabinets.

1266 Third Avenue
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United States
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year renovation: 2010
surface: 110 m²
updated: 12/2011

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WHY IS THIS SHOP INTERESTING TO VIEW?

For Journelle think urban boudoir with punches of purple. White-oak floors, linen couch, amethyst-colored suede panels and bookcase create a refined vibe. Lingerie is sprinkled throughout the boutique and merchandised in a come-touch-me manner. They are all things elegant and sophisticated. Here they make lingerie shopping enjoyable. The store is gorgeous, the associates are friendly and they carry the best lingerie. Designers such as Hanky Panky, Chantelle, Elle Macpherson Intimates and La Perla are up for keeps.

1109 Lincoln Road
FL 33139 Miami Beach
United States
www.journelle.com
year renovation: 2009
surface: 100 m²
updated: 12/2011

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