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  • Moooi
  • Moooi
  • Moooi
  • Moooi
  • Moooi
  • Moooi
  • Moooi

WHY IS THIS SHOP INTERESTING TO VIEW?

The interior is defined by a characteristic raw concrete structure and flooring, which englobes an eclectic mix of designs and acts as a creative platform to showcase products, designers and lifestyle ideas for inspirational homes. 'Its eclectic atmosphere, connected to the cultural world, and its interesting designs will certainly inspire all sorts of people and bring an addition to the design world of Manhattan', points out Casper Vissers and he elaborates: 'Behind every product exposed is a great story and that will be translated to the public by specifically trained personnel'.

 

A clear testimony of Moooi’s active role in the cultural world is the enduring collaboration that Moooi initiated with artist Rahi Rezvani. A selection of his photography will be exposed at Moooi’s collection presentation in Milan and then on the walls of the New York store, embracing its interior with a powerful stream of human depth, energy and emotion. Beauty rules in this marriage of creative minds.

 

Next to the entrance door, the shop window reveals an inspirational home environment that will certainly engage the onlookers with interesting interior ideas. Just inside, on the left side of the entrance wall, Moooi spells its name in the universal braille language with the use of Round Prop Lights by Bertjan Pot. While in the first part of the store poetic haikus reveal in an instant how Moooi’s different products can be combined to complement each other; in the central area several inspirational settings showcase different solutions to improve the interior design of homes, offices and public spaces. Right at the back of Moooi’s Showroom and Brand Store a skylight brings daylight to its deepest section, highlighting the skillful interiors by showing off their colors and beauty. A multifunctional room and an upstairs office space complete the picture.

 

A number of fascinating carpets of different shapes and sizes are on display, intensifying the product haikus and completing the settings with their innovative designs and vibrant colors. They belong to the new collection of Moooi Carpets, a brand new company that offers a wide range of carpet designs and countless customizing possibilities to always find the perfect match for any kind of interior.

 

Since Moooi is a forward thinking brand that always looks at the bigger picture, the Showroom and Brand Store is also going to be a focal point for architects, designers and design lovers, in order to gather ideas during their daily quest for beauty and inspiration. 'Together we can create pure magic', points out Marcel Wanders, who is looking forward to all the amazing projects to come: 'They will experience unexpected design and beauty with a European twist!' Everybody will be welcomed in Moooi’s learning and sharing platform where beauty, information, curiosity and fun will converge to connect to the contemporary culture and contemporary people.

 

The Manhattan Showroom and Brand Store is the pilot project for Moooi USA. 'I am pretty sure that soon enough there will be at least one more Moooi store on the West coast. California would be the next logical geographical choice', explains Casper Vissers with due anticipation.

 

For the moment the Moooi team is looking forward to establish its unexpected welcome in New York and share unique design products and its love for life, fun, culture, stories and new experiences!

 

Words: Moooi

36E 31st Street
NY 10016 New York
United States
www.moooi.com
year renovation: 2015
surface: 360 m²
updated: 05/2015

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  • MADE
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WHY IS THIS SHOP INTERESTING TO VIEW?

The old Blackwell's bookshop has been transformed and re-opened as furniture e-tailer Made.com's latest retail showroom.

 

Customers visiting the Soho venue have access to a range of interactive features, including multiple iMac stations to place orders and handheld CloudTags tablets - as trialled in the company's Notting Hill headquarters last year - to access all product information whilst browsing.

 

The company's digital roots are also showcased with images of products projected on the walls. Behind each showroom set-up is a curved blank wall that references the literary history of the location. Actual-size projections of Made.com products on the wall compliment the room. With the use of projections, the displays can show different combinations that change on-demand. The dynamic display keeps the Made.com showroom alive, relevant and updated without an on-site warehouse space for its vast inventory. To replicate the depth of information that can only fit a webpage, the projection also displays detailed specifications of the products. The window display reflect the same amount of versatility inside.

 

This showroom are also a testing ground for new products; the space is used as an engagement tool with customers. The purely-for-show space has no payment counters, however it was designed to compliment Made.com’s online shopping experience. Plastic pins create shapes on the store’s windows and Made.com pieces are pressed against the walls to form impressions, enough to attract passersby of Charing Cross Road. in the showroom 600 product cards are available for bookmarking and tablets provide access to information about the various products, wish lists and concepts for the home. Made.com differentiates itself from other online homeware stores by presenting a by preorder-only approach.

100 Charing Cross Rd
WC2H 0JG London
United Kingdom
www.made.com
year renovation: 2015
surface: 790 m²
updated: 02/2015

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WHY IS THIS SHOP INTERESTING TO VIEW?

The refurbished Notcutts Wheatcroft garden centre retail space saw the opening of a street-food inspired restaurant and redeveloped Home, Gift and Seasonal departments, which includes Notcutts’ Christmas products, toys and next year’s outdoor living spring and summer products.

 

The restaurant, named ‘The Street Kitchen’, is inspired by street-food dining and combines classic, freshly cooked food with more contemporary dishes in an exciting environment. A pair of reconditioned Citroën H vans take centre stage with each van being individually branded and themed around a different type of cuisine. There is also a van specifically catering for children called the Piaggio Ape van. The space also features a series of other food stalls that completes the vibrant market ambience.

 

The concept is an evolution of Notcutts’ restaurant concept with a strong emphasis on traditional British specialities and local produce. Wheatcroft is taking a step further as dishes are cooked and served entirely from scratch in the independent stalls and vans. Notcutts recognises that people visit their centre for an enriching leisure experience, which is as much about being inspired by innovative displays and enjoying a pot of tea with friends and family as it is about shopping for the garden.

Landmere Lane
NG12 4DE Nottingham
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www.notcutts.co.uk
year renovation: 2014
surface: 3.000 m²
updated: 02/2015

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WHY IS THIS SHOP INTERESTING TO VIEW?

House of Hackney is a luxury British brand that blurs the lines between fashion and interiors.

 

Since its inception in 2010 the brand has built up a cult following through its list of luxury stockists and online at www.houseofhackney.com. The foundations of the house are built on quality that is made to last along with an emphasis on Made in England, supporting UK industry in the process.

 

Occupying two floors, the flagship store was to become the embodiment of the brand’s playful, irreverent style, decorated in its trademark statement prints and new collections and featuring its celebrated home wares and fashion designs.

 

Devised as a series of themed rooms: Garden, Fabric and Fashion, the store features dark furniture in House of Hackney’s signature ‘midnight’ colourway, offsetting highly decorative product. The style is Victoriana with a twist: ornate detailing accentuated by fabrics and wallpapers in vivid prints. Traditional black-and-white tiling contrasts with flamboyant decoration, its changing scale delineating the separate rooms.

 

In the Fabric Room large-format shelving showcases richly decorative cushions, and wallpaper displayed on hinged panels. Octagonal mirror panelling to the ceiling adds a sense of grandeur that matches the fabrics.

 

In the centre of the Fashion Room, a grand ‘conversation seat’ lends an opulent salon feel, providing waiting space near the fitting rooms, featuring ‘Hackney Empire Stripe’ paper and curtains. A double-height space at the rear uses signature ‘Hackney Empire’ wallpaper, adding a sense of theatre as customers take the spiral staircase to the lower floor.

 

On reaching the Furniture Showroom on the lower floor, visitors are immersed in a series of room sets. A traditional foundation of faux fireplace, parquet floor and panelling contrasts with a grid system overhead enabling the creation of flexible display space, where screens can be moved to form different ‘rooms’.

 

A key challenge was the layout of the store - a narrow street frontage shared with the offices above allowed only a small window display, and entry to the store was via a series of steps. The store's street presence was maximized with an eye-catching awning, featuring House of Hackney’s ‘Hackney Empire’ print, creating the ambience of a traditional storefront. Above this, the House of Hackney logo is picked out in delicate gold lettering, mounted on the existing stone fascia panel.

 

Spilling down the steps and on to the street, an array of fresh flowers and plants draws customers into store via the Garden Room, making the most of what is an awkward space in retail terms. Space is set aside for florists to make up bouquets – with a butler’s sink and brass taps – adding activity to the front area of the shop.

 

Being a young business, House of Hackney wanted to create maximum impact for a minimum outlay. This was realised by creating simple furniture, designed to be built on site using everyday materials, which were then painted in 'Midnight' to add drama and contrast with House of Hackney's vibrant designs.

 

Words: 2014 London Design Awards

31-132 Shoreditch High Street
E1 6JE London
United Kingdom
www.houseofhackney.com
year renovation: 2013
surface: 185 m²
updated: 02/2015

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  • Dinesen
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WHY IS THIS SHOP INTERESTING TO VIEW?

Respecting Dinesen's tradition, but with a clear nod to company's future, the showroom has been designed to both highlight the company's much-loved flooring as well as open up new possibilities. 'We wanted to do more than a showroom. We wanted to create an experience,' says Thomas Lykke, who heads OeO with partner Anne-Marie Buemann.

 

And so they did. The space, occupying two sides of a corner building in the heart of the Danish capital, is split into two distinct areas, each providing a different experience of the product's applications. The first volume, entitled 'Tree of a Kind', is dedicated to Dinesen's more playful, modern side. Planks of different kinds are on display, showcasing both Douglas fir and oak wood.

 

This is also the home of Dinesen's more experimental ventures. Coloured Dinesen timber for example - using linseed oil to create different hues - is a new path the company has been exploring with impressive results. A striking 15-metre long plank table creates a dramatic accent in the space, underlining one of the brand's most distinguishable trait: the unique length and width of its planks.

 

The showroom's second branch is named 'Extraordinary by Nature' and focuses on the product's various applications in a space styled as a private apartment. Exuding a sense of traditional elegance, the show flat is contemporary with a nod to the classic; for instance, the colourway has been inspired by 19th century Danish painter Vilhelm Hammershøi.

 

The space incorporates an office, meeting areas, kitchen and event space, as well as a wine cellar, curated by the same people who look after Noma's wine stocks, no less. Indeed, the experience built around Dinesen's timber is at the heart of this project. 'We wanted people to see and feel the material,' says Lykke. 'It is about detail, refinement and quality.'

 

Covering a generous 600 m2, the showroom harks back to Dinesen's history, while looking to its future. 'Now we can take the old ideas from my father and grandfather and put them together with new ideas from designers and architects,' says Thomas Dinesen, the company's current co-owner and one of the fourth generation family member to be involved in the business. 'Now we can showcase our stock, so it's not hidden away in the factory. We want to inspire people to use wood.'

 

Words: Wallpaper

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dinesen.com
year renovation: 2014
surface: 600 m²
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WHY IS THIS SHOP INTERESTING TO VIEW?

American Street Showroom is housed in a former electric company substation built in 1921. The space has been converted for the purpose of bringing together original products, artwork, artifacts, and one-of-a-kind objects for design enthusiasts. It's a collaborative, curiosity-filled studio space shared by many local artists.

 

The showroom features works designed, fabricated, collected, and curated by three Philadelphia-based but nationally recognized design driven fabricators.

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WHY IS THIS SHOP INTERESTING TO VIEW?

The Zwilling flagship store is a stage that is tailor-made to showcase the high-quality products of the Zwilling group.

 

This large flagship store underlines its competence in providing products for today’s demanding lifestyles. This is the perfect place for them to communicate their high performance in terms of design and quality to a wider and highly demanding public.

 

The modern interior design of the store provides the perfect backdrop for the products of the Group’s brands Zwilling, Miyabi, Staub, Demeyere, BSF and Tweezerman. An open layout, warm colours, natural materials such as a real wood floor, and lots of light create an inviting atmosphere and entice visitors to immerse themselves in the world of Zwilling. The new flagship store goes much further than pure presentation. If offers every visitor the opportunity to touch and experience the products. The large competence centre for knives, for example, is centrally positioned for this purpose.

 

The concept also applies for cookware and kitchen accessories. Cookery events are held regularly at the large kitchen island in the flagship store, some with cooperation partners from the food and restaurant industries. The third attractive area of the new store is given over entirely to beauty care. Here, consumers will find the trendsetting brands in this segment: Zwilling and Tweezerman. For these products too, the new store design concept allows the product world to be directly experienced.

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WHY IS THIS SHOP INTERESTING TO VIEW?

The Argos store has been recreated for the digital age and gives its customers a completely new shopping experience. Instead of aisles, there are high res screens and iPads to help consumers access the many products available. The range includes electrical goods, children’s toys, garden supplies, jewellery and sports products.

 

This store is the first to go completely digital. They managed to reduce waiting times to just 60 seconds thanks to NFC technology and the iBeacons app. An item can be taken home immediately if in stock. If not, it will be delivered to the customer’s home. This system makes it possible to sell a large quantity of products while reducing the costs of storage and the amount of shop space needed. Shop assistants are more available and can therefore spend more time with the customer.

 

There is no stock on the floor and the process of buying in this shop has been simplified. It is also cleaner and friendlier as an environment. The store has displays of products on pedestals and in cabinets, and is intended to appeal to shoppers of all incomes. Staff are equipped with iPads to give them access to product and service information and enable them to help the less tech-savvy customer. They will also note what people choose not to buy. In future, Argos is looking at enabling customers to pay via the iPads as well.

 

The old-school collection counter and queuing system has been ditched. Instead, shoppers order goods via an iPad kiosk, choose a memorable word to distinguish their order, then till staff use that word to call up the order, allowing shoppers to pay for goods and receive them at the same time.

 

At the forefront of digital sales, Argos uses social media to extend the customer experience. With their YouTube channel, new products are advertised through promotional videos or tutorials.

 

 

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www.argos.co.uk
year renovation: 2013
surface: 200 m²
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WHY IS THIS SHOP INTERESTING TO VIEW?

The store design fuses Western and Japanese elements. It is a small three-storey building, with two windows.

 

As you cross the Japanese garden decorated with a stone pavement and greenery, a tribute to the ancestral culture, you enter a world dedicated to the senses. The building houses the commercial area on the first floor, workshop area on the second and office on the third.

 

Stone, wood, tatami, brass and warm colours give the space a friendly, intimate atmosphere. The display furniture blends plain wood with flamboyant shades and bright essences. A sculpted tree trunk made from 550 candles, both large and small, establishes the essence of the store, as a shrine to fragrance.

At the back of the store, the perfumes are displayed higgledy-piggledy on the wall, explaining the story and the roots of the brand in a few souvenirs; another wall, encircled by a brass frame, is entirely composed of boxes covered in sheets of silk paper, the chromatic arrangement creating a striking tableau.

On the left, there is a wall made from raku, a plain and precious ceramic material that was invented by a 16th century potter for a Japanese tea ceremony master. Although plain in appearance, its expertise is precious, as each piece is unique.

 

Japanese style wrapping paper imaged after each of the scents is made by layering 3 sheets of thin paper like origami.

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WHY IS THIS SHOP INTERESTING TO VIEW?

The redevelopment is being designed to "harness the natural beauty of the current site" with plants and gardening to be placed at the heart of the customer shopping experience. The site includes two 'living' walls to inspire local gardeners, as well as a large canopy covered planteria to ensure an enjoyable shopping experience whatever the weather.

 

The Notcutts garden centre incorporates a range of sustainable features including solar energy technology, and a rainwater harvesting tank and borehole to help with the irrigation of the site during drier months. The redevelopment also involved a new restaurant, an outdoor terrace, a children's play area, a pet department and a food hall where customers can sample and purchase local produce.

 

The materials used throughout the space are authentic and rustic, and the unique department signage brings personality and humour to the experience.

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year renovation: 2014
surface: 2.320 m²
updated: 11/2014

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