The Zwilling flagship store is a stage that is tailor-made to showcase the high-quality products of the Zwilling group.
This large flagship store underlines its competence in providing products for today’s demanding lifestyles. This is the perfect place for them to communicate their high performance in terms of design and quality to a wider and highly demanding public.
The modern interior design of the store provides the perfect backdrop for the products of the Group’s brands Zwilling, Miyabi, Staub, Demeyere, BSF and Tweezerman. An open layout, warm colours, natural materials such as a real wood floor, and lots of light create an inviting atmosphere and entice visitors to immerse themselves in the world of Zwilling. The new flagship store goes much further than pure presentation. If offers every visitor the opportunity to touch and experience the products. The large competence centre for knives, for example, is centrally positioned for this purpose.
The concept also applies for cookware and kitchen accessories. Cookery events are held regularly at the large kitchen island in the flagship store, some with cooperation partners from the food and restaurant industries. The third attractive area of the new store is given over entirely to beauty care. Here, consumers will find the trendsetting brands in this segment: Zwilling and Tweezerman. For these products too, the new store design concept allows the product world to be directly experienced.