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Z market - Convenience store - Dallas-Ft. Worth (US)

  • Z market
  • Z market
  • Z market
  • Z market
  • Z market
  • Z market
  • Z market

WHY IS THIS SHOP INTERESTING TO VIEW?

The brief was to reinvent the interstate convenience store experience. The target market, comprised of commuters, traveling families and truckers, each seeks convenience in different ways; but all appreciate quality food, fast and friendly service and a clean, welcoming environment. The design team sought to create an experience that would be unexpected. The team threw out all preconceived notions of what “highway convenience” means to the traveler. The new concept delivers wide appeal, combining energetic colors, sophisticated materials and a store layout that played its freshness proposition up front and center. An expanded beverage wall complements an adjacent “fresh food” hub that offers Wolfgang Puck sandwiches to go, fresh salads and gourmet coffee. Playing on the dramatic changes in merchandising, layout and design, this recharged environment received a zippy new name: Z Market. Sales have increased 40% over the previous year and traveler response has been overwhelmingly positive.

3200 E Airfield Drive
TX 75261 Dallas-Ft. Worth
United States
year renovation: 2007
surface: 80 m²
updated: 12/2011

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