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Walk-In Cookbook - Specialty food store - Brooklyn (US)

  • Walk-In Cookbook
  • Walk-In Cookbook
  • Walk-In Cookbook
  • Walk-In Cookbook
  • Walk-In Cookbook
  • Walk-In Cookbook

WHY IS THIS SHOP INTERESTING TO VIEW?

The Walk-In Cookbook is an unusual grocery store and sells specific amounts of groceries that let you make one recipe, no more and no less. The concept makes cooking easier and less messy than it can be otherwise,although all their recipes are for two or more, so lonely foodies should prepare for leftovers.

 

Walk-In Cookbook lets customers buy pre-portioned ingredients for a recipe to cook at home. The store offers 18 different recipes that change seasonally. Each recipe comes with a detailed instruction card that shows how to cook the meal step by step. Walk-In Cookbook’s strategy here is that you pay them extra to give you less, which sounds like the textbook definition of insanity until you realize that cooking at home is only cheaper if you use everything you get.

 

They strive to carry food that’s locally sourced, organic and gluten-free. The recipes and their ingredients are on the left side of the store, and on the right, customers can pick up dry goods from local companies, like McClure’s Pickles and Brooklyn Salsa.

 

Closed after six months since Walk-In Cookbook was unable to make the concept work in brick and mortar store.

72 7th Avenue
NY 11217 Brooklyn
United States
year renovation: 2013
surface: 50 m²
updated: 04/2015

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