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Victoria's Secret - Fashion-lingerie - New York, Soho (US)

  • Victoria's Secret
  • Victoria's Secret
  • Victoria's Secret
  • Victoria's Secret
  • Victoria's Secret
  • Victoria's Secret

WHY IS THIS SHOP INTERESTING TO VIEW?

The Victoria's Secret Soho is bathing in bras, panties, body imaging technology and a whole lot of pink. The cavernous space which sports brick walls and hand-painted murals evokes a glossy boudouir in pink and black, with a bra salon and panty boutique flanked with satin-upholstered Victorian armchairs and vanity benches. Sleepwear, lingerie and the largest selection of beauty we've seen under one roof come refreshingly well-stocked. Fitting rooms are made to feel a lot sexier and moodier, and they have call buttons.  The shopping experience will even prove to be a bit more effective with the new technology body match scanners, which captures body images to ensure that the shopper gets a perfect fit. The SoHo flagship has more of a focus on fun and flirty and feminine. All the finishes in the store are different. There are a lot of plays on different pinks. Tromp l’oeil is applied to furniture and walls.

591 Broadway
NY 10012 New York, Soho
United States
www.victoriassecret.com
year renovation: 2009
surface: 2.200 m²
updated: 12/2011

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