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Swiss Farms - Convenience store - Milmont Park (US)

  • Swiss Farms
  • Swiss Farms
  • Swiss Farms
  • Swiss Farms
  • Swiss Farms
  • Swiss Farms
  • Swiss Farms
  • Swiss Farms
  • Swiss Farms

WHY IS THIS SHOP INTERESTING TO VIEW?

Marrying drive-through convenience with a fresh-food emphasis was the goal behind Swiss Farms’ new prototype. A drive-through convenience store really elevates the notion of “convenience.” How desirable not to have to get out of your car on that rainy midnight run for a carton of milk or loaf of bread. One of the challenges was how to tell customers what’s inside the store when it’s all drive-through. Adding floor-to-ceiling windows on three sides of the store was one obvious fix. Visibility is better and the lights shining out from inside the store serve as visual cues to cars driving by. And windows are also likely to increase impulse buying. Taking further advantage of the large windows a fixture program was designed that configured the height of the shelves for maximum eye-level visibility. Sightlines was created so the entire store is visible from the car. A pylon with an LED sign increases visibility from the street and a series of digital screens inside the store displays the product selection to shoppers during the ordering process. There’s even technology that links the screens to a meteorological web site, so messages can suggest certain products at specific times of the day or during particular weather events. The new traffic plan allows cars access to the building from both sides, so drivers are always next to the employee helping them. No awkward leaning across the seat to talk to the order-taker. The new identity has a fresh-from-the-farm theme. The redesigned Swiss Farms logo, prominently on display, features a rooster, a sunrise and a stylized horizon. While the bottom half of the building is more modern and streamlined, the top half, including the roof, suggests European barn architecture. A large silo anchoring the building not only reinforces the farm reference but also serves as a tall, visible signpost. And the color palette inside and out is a food-centric combination of tomato reds, garden greens and banana yellows.

301 W MacDade Blvd
PA 19033 Milmont Park
United States
swissfarms.com
year renovation: 2009
surface: 400 m²
updated: 12/2011

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