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Stuart Weitzman - Fashion-footwear - Milano (IT)

  • Stuart Weitzman
  • Stuart Weitzman
  • Stuart Weitzman
  • Stuart Weitzman
  • Stuart Weitzman
  • Stuart Weitzman
  • Stuart Weitzman
  • Stuart Weitzman

WHY IS THIS SHOP INTERESTING TO VIEW?

This new design concept aims to achieve the next phase of growth and raise brand recognition for the Stuart Weitzman brand worldwide.

 

The flagship store reflects a marriage of Hadid’s signature curved and rolling forms with the Stuart Weitzman collection and creates a one-of-a-kind retail experience.

 

It is fluid and playful with a dialogue of geometry and materiality that creates an enchanting rhythm of folds and recesses, futher shaped by functional and ergonomic considerations.

 

An intricate combination of materials and construction technologies have defined the spatial experience. The space features modern and curved modular display units and seating areas which are unlike those of most shoe stores and invites customers from the street right into the displays. Rooted in a palette of subtle monochromatic shades, Zaha Hadid creates an interior landscape of discovery, centered on two separate zones and enhances the relationship between customer and the collection.

 

Glass-reinforced concrete curvatures (a technique similar to that used in boat manufacturing) focus on special areas for display, supplementing the experimental materials and construction methods.

Via Sant’Andrea 10/A
20121 Milano
Italy
www.stuartweitzman.com
year renovation: 2013
surface: 280 m²
updated: 02/2014

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