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Starbucks Espresso Journey - Foodservice - Tokyo, Shibuya (JP)

  • Starbucks Espresso Journey
  • Starbucks Espresso Journey
  • Starbucks Espresso Journey
  • Starbucks Espresso Journey
  • Starbucks Espresso Journey
  • Starbucks Espresso Journey
  • Starbucks Espresso Journey
  • Starbucks Espresso Journey
  • Starbucks Espresso Journey
  • Starbucks Espresso Journey
  • Starbucks Espresso Journey

WHY IS THIS SHOP INTERESTING TO VIEW?

Starbucks Espresso Journey is a pop-up shop dedicated to espresso drinks where visitors can learn more about drinks like lattes, cappuccinos and cafe mochas. The design lookes like a library where the walls have been lined with books in nine subtle colours, each containing information specific to a different beverage of that colour. Clients browse through the volumes and pick the drink they want and taking the book to the counter like a conventional library. The coffee is served and the book cover can be kept for some additional reading while drinking. The reverse side of the book cover has been punched into a tall or short size tumbler insert, which can be used in a Starbucks Create Your Own Tumbler. The overall design concept aimed to explore the relationship between reading and enjoying a cup of coffee in an interactive, experiential space.

4丁目-3 Jingumae
Tokyo, Shibuya
Japan
www.starbucks.co.jp/...
year renovation: 2012
surface: 90 m²
updated: 10/2012

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