You are here

Starbucks - Foodservice - Beijing, Chaoyang (CN)

  • Starbucks
  • Starbucks
  • Starbucks
  • Starbucks
  • Starbucks
  • Starbucks
  • Starbucks

WHY IS THIS SHOP INTERESTING TO VIEW?

Starbucks China opened a ‘coffee tribute’ concept store at the prestigious Kerry Center in Beijing celebrating Starbucks coffee heritage in Beijing.

 

Chinese consumers value the cafes as a social environment to meet and chat. Most consumers like to sit in stores for hours, besides coffee, they are enjoying the service, sofas, background music. This store reflects Starbucks passion for coffee while paying deep respect to the coffee culture and tradition in China.

 

The flagship store has a two-story design, built with coffee bars on both the lower and upper levels. The upper level houses ‘The Starbucks Coffee Workshop’, which invites customers to experience and discover Starbucks unique coffees, celebrated by origin, while enjoying the finest hand-crafted espresso-beverages made by Starbucks highly trained baristas.

 

This unique store also features locally-relevant design elements, by local artists, to bring-to-life the Starbucks bean-to-cup journey and coffee heritage. Both the lower and upper level bars are carved and inked with visual images telling the story of how coffee beans are grown, sourced and processed, executed through a creative and modern interpretation of Chinese brush painting. Contemporary furniture combined with locally sourced artifacts, such as mooncake molds and repurposed Chinese blue ceramics, together with beautiful accent lighting and art deliver a distinctive Starbucks Experience.

Kerry Center
Beijing, Chaoyang
China
www.starbucks.com.cn
year renovation: 2013
surface: 150 m²
updated: 01/2014

VIEW MORE SHOP IMAGES

OTHER SHOPS THAT COULD INTEREST YOU

© Retail Square 2010-2015