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Starbucks - Foodservice - Grand-Saconnex (CH)

  • Starbucks
  • Starbucks
  • Starbucks
  • Starbucks
  • Starbucks
  • Starbucks
  • Starbucks
  • Starbucks
  • Starbucks
  • Starbucks

WHY IS THIS SHOP INTERESTING TO VIEW?

Starbucks innovates the railway on-board travel experience with its first Starbucks store on a train. Starbucks is always looking for unique ways and places to connect with customers and they created an inviting area where travellers can relax and enjoy their journey.

 

The contemporary design is focused on aesthetics, comfort and functional. This is one of the smallest espresso bars where the designers had te take into account a variety of factors such as constant movement of the train, space limitation and stringent safety regulations.

 

The exterior of the sleek red and white car is branded with Starbucks logo on both sides. White icons representing menu items including beverages and muffins, as well as the Fairtrade symbol and an image of Starbucks espresso machines were created and placed on the windows to highlight the offering inside the train car.

 

Inside the car there are two levels and features a warm and welcoming color palette inspired by the shades and tints associated with coffee, from dark roasted brown beans to snowy white steamed milk. The two levels provide seating for a total of 50 people.

On the entry level, the baristas will serve passengers from behind a curved wooden bar that also features a small pastry case. There is a standing bar provided for customers to enjoy their drinks.

The upstairs boasts a uniquely designed lounge area, with an intimate feel. It offers travellers a relaxing area to enjoy their favorite Starbucks beverages. The materials used to create the unique travelling experience include distinctive beige-colored leather, moveable club chairs and wooden community tables.

Swiss-inspired details were added like special dials resembling watch faces were crafted and built into all of the upstairs tables. Each has a number on it which is also used to support table service, so customers can order from their seats and have drinks delivered.

 

While Starbucks high quality coffee, store partners, service and experience remain consistent in their stores, they are tailoring design to meet the needs of customers and creating more local relevancy by taking inspiration from the local communities, the street, the city, the local coffee culture and in this case, the railstation.

Route de l'Aéroport 21
1218 Grand-Saconnex
Switzerland
www.starbucks.com
year renovation: 2013
surface: 60 m²
updated: 11/2013

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