Space Ninety 8 is a compelling store environment in the sense that, from the moment you walk in until the moment you exit, you are in an entirely disorienting yet self-sustaining realm.
The design team took advantage of what the old warehouse had to offer in terms of architecture, including brick, exposed wooden beams, and "lots of crazy levels." The internal architecture is violently asymmetrical, filled with incongruous shapes and angles, arranged to delight and confuse you. One can stand on the top floor, look down to the ground floor, and still have no sense of where one is situated in relation to the rest of the store or the outside world. Things to buy become your only spatial referents. Windows are scarce, and the lights make it easy to forget about the world.
The store is spread over 5 floors. The basement level of Space Ninety 8 is dedicated to a single brand's pop-up.
The first floor is dedicated to a market space that highlights local designers, temporary "pop-ups-in-shop" and Urban Renewal space which has vintage and re-worked pieces for both men and women.
The main design feature on the second floor is a living plant structure. The collection includes womenswear, beauty products, accessories, and home goods from the Urban Outfitters brand as well as some new brands.
A diagonal staircase directly leads you to the third floor for menswear, which has also a mix of old and new brands. This floor also shows a selection of backpacks and shoes, and an eclectic mix of records, record players, books, and more.
A short staircase leads to a bar, a restaurant and the rooftop with plenty of handcrafted wooden seating and plants.