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Shinsegae - Department store & mall - Uijeongbu-si (KR)

  • Shinsegae
  • Shinsegae
  • Shinsegae
  • Shinsegae
  • Shinsegae
  • Shinsegae
  • Shinsegae
  • Shinsegae
  • Shinsegae

WHY IS THIS SHOP INTERESTING TO VIEW?

Shinsegae, meaning “New World,” is Korea’s most prestigious department store group with a world-class reputation for innovation, service and design.

 

Shinsegae has opened the doors of its 10th department store in the affluent Uijeongbu district, just north of Seoul. This department store is massive by any standards and is built above a major railway intersection, ensuring a steady flow of shoppers.

 

The designers of the store were successfull in linking the many levels while giving character to each that makes this one worth a visit. An illuminated chequerboard pattern on the wall next to the escalators provides continuity across the different levels of the store, it varies in size and configuration from floor to floor.

 

Key features like a profiled timber ceiling for the deli stands were added to ensure that the visitors keep their interest while strolling through the store. This is in contrast with the clean lines of the ceiling for the surrounding luxury brands.

 

For the same purpose, the young fashion department is like a deconstructed warehouse with industrial structures and artificial roof lights. And the restaurant complex on the ninth floor includes a central piazza for al fresco dining.

 

The 12-storey store, located in Uijeongbu in South Korea, was awarded store design of 2013 by the World Retail Congress for its clean lines, great circulation, innovative materials and finishes and its ease of shopping

168-54, Uijeongbu 1-dong
480-843 Uijeongbu-si
South Korea
www.shinsegae.co.kr
year renovation: 2012
surface: 145.000 m²
updated: 12/2013

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