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Samsung - Consumer electronics - London (GB)

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WHY IS THIS SHOP INTERESTING TO VIEW?

Samsung Electronics has opened a luxury shop in London's Selfridges as part of its move to grow its premium shop-in-shop offering. The bespoke space stocks Samsung's premium products including smart TVs, home cinema, cameras and smart phones and also features a consultation area where customers can try new technology. The design team created a theater-meets-fashion technology space, combining brand experience with full-convergence presentation in a textural space. Two 40-inch touchscreens were built into tables to bring the full product range to life though interactive digital media, and allow customers to explore and compare. Staff member are trained to demonstrate the products to customers, and to show how different technologies work together. By creating a more lifestyle-led shopping experience, Samsung is better able to help customers understand the benefits of their technology and appreciate the cutting edge design of their new products.

400 Oxford Street
W1A 1AB London
United Kingdom
www.samsung.com/uk
year renovation: 2012
surface: 150 m²
updated: 01/2013

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