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PIRCH, a unique and innovative retail concept specializing in premium lifestyle products for the home, has opened at Glendale Galleria, a 1.5-million-square-foot super-regional shopping center noted for its consistently new and cutting-edge retail concepts. It is the burgeoning brand’s fourth store and first mall location. The move — which unveils the company’s blueprint for all future expansion — marks the first time a luxury center will feature a store with best-in-class kitchen, bath and outdoor products.


“This opening of our Glendale showroom is especially significant because it is a culmination of the learnings from our San Diego, Rancho Mirage and Costa Mesa locations,” said Jeffery R. Sears, the company’s CEO. “Our customers’ guidance and feedback has prepared us to enter one of the most progressive markets in the world, the greater Los Angeles area. This location provides us with an opportunity to expose hand-culled, international brands to hundreds of thousands of homeowners and industry professionals each year.”


“We’re always looking for new, unique retail concepts for our shoppers. The opening of PIRCH in Glendale complements our existing retail line-up quite well,” said Maxine Miller, Retailer Productivity, General Growth Management. “Glendale Galleria continually strives to secure tenants who go above and beyond our customers’ shopping expectations.”


Following in the footsteps of its award-winning Costa Mesa showroom, the store enables visitors to shop in an entirely new way, by dreaming of, playing with, and choosing products that lead to better living.


“We’re filling a void in the marketplace,” said Mr. Sears. ”There’s simply no other store in our industry that provides an opportunity to ‘test drive’ products — to learn about them, to try them out right in the showroom, and to feel confident that we’ll always be there to answer questions, to aid in the selection, delivery, installation and long-term care of a purchase.”


Like its predecessor in Orange County, the new 24,000 square foot space — located directly beneath Bloomingdale’s — was conceived by FITCH, the world’s preeminent source for inspired retail design. Specifically configured for shoppers to “try before they buy,” the store will feature bath, shower and kitchen vignettes with running water, live ovens, ranges and stoves, as well as fully-functional outdoor kitchen products such as gas grills and undercounter refrigeration systems. In addition, the showroom includes a new in-store boutique, featuring specially-curated, limited edition goods designed to inspire joyful moments at home.


“Where is it written that shopping for products like these has to be boring, or dull, or depressing?” asked Mr. Sears. “Changing that experience into something memorable, exciting and joyful is our whole reason for being.”


Operating since 2009, PIRCH, has garnered several coveted industry accolades. The Costa Mesa showroom alone has collected no fewer than seven international awards for design and in-store communications, delivering on its promise to bring “JOY” into its customers’ lives.


Words by Pirch

100 West Broadway
CA 91210 Glendale
United States
year renovation: 2013
surface: 2.415 m²
updated: 03/2014



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