To reach as many fans and enthusiasts of modern-day design as possible: Pigr, an e-shop and an online space devoted to large and small products for the young and old, selects original objects from all over the world on sale at reasonable prices. To showcase the technical and aesthetic quality of the chosen objects and spreading an appropriate awareness throughout Italy of the young designers and creative people invited to take part. Pigr, a design-shop and design-gallery, runs a permanent exhibition of all the products in the catalogue and, on the other hand, also organizes exhibitions, meetings and events in the old premises of a distinctive building from the early 20th century in the Porta Romana neighbourhood.