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People’s Choice Credit Union - Financial services - Victor Harbor (AU)

  • People’s Choice Credit Union
  • People’s Choice Credit Union
  • People’s Choice Credit Union
  • People’s Choice Credit Union
  • People’s Choice Credit Union
  • People’s Choice Credit Union
  • People’s Choice Credit Union
  • People’s Choice Credit Union
  • People’s Choice Credit Union
  • People’s Choice Credit Union

WHY IS THIS SHOP INTERESTING TO VIEW?

Two South Australian banks merged in 2010 and decided to develop a visionary, forward-thinking design concept for the new People’s Choice Credit Union’s bank. They wanted to create an ‘anti-bank’ that was revolutionalising everything ones known about ‘visiting the bank’. Some of the anti-bank design elements are things you’d not expect to find in your typical bank; coffee machines; real money trees; communal lockers; umbrellas and trolleys available to borrow by members and iPads for kids to draw electronic pictures on. This innovative concept focusses on the visual segmentation of the space into three zones; a personal, a communal and an unconventional social strip as the core of the design. The Credit Union’s new brand colour green, is the main focus of the social strip which includes everything from green faux turf to green light fittings and even living money plants. The personality of the brand is expressed in every detail of this social zone by incorporating communal tables where members can rest and relax while their children are painting electronic pictures on iPads. It is a fresh, bright and welcoming atmosphere that is perfectly aligned with the Credit Union’s new brand.

Victor Central Shopping Centre
SA 5211 Victor Harbor
Australia
www.peopleschoicecu....
year renovation: 2010
surface: 100 m²
updated: 12/2011

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