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Pavlopoulou Magdalini - Personal care - Athina (GR)

  • Pavlopoulou Magdalini
  • Pavlopoulou Magdalini
  • Pavlopoulou Magdalini
  • Pavlopoulou Magdalini
  • Pavlopoulou Magdalini
  • Pavlopoulou Magdalini

WHY IS THIS SHOP INTERESTING TO VIEW?

The design process for this large supra-local pharmacy forced us to shift our viewpoint and come up with a virtual building—a placebo pharmacy. The octagonal shape of the existing structure was re-formed into a cylinder in order to create a spiral which seeks to converse with the rapid motion on Vouliagmenis Avenue, the urban artery on which the building stands. The panels of the façade are perforated using Braille, which both alludes to the system’s use on pharmaceutical packaging and boosts visibility by allowing the light to find its way into the interior. The new facade also protects the interior while acting as a lure for passers-by. Inside, the product display mirrors the circular frontage, while a ramp up to the upper level extends the dynamism of the exterior spiral into the interior space.

Leoforos Vouliagmenis 66
117 43 Athina
Greece
year renovation: 2008
surface: 600 m²
updated: 09/2011

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