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Naturiste - Personal care - Rosemère (CA)

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WHY IS THIS SHOP INTERESTING TO VIEW?

Canadian natural products and solutions retailer Naturiste opened a refreshed store in Rosemère.

 

The design mission was to refresh a dated, yet beloved Quebec brand, and to revitalize it as a wellness and lifestyle brand. GH+A was hired to completely redesign the in-store experience.

 

The new store prototype created for Naturiste conveys a casual accessible tone and evokes a sense of community. In taking inspiration from the new logo design where the ''r'' in Naturiste resembles a tree branch, the whimsical design features elements that hint at a spontaneity inspired by nature. Integrated new features in the store such as a consultation library area with soft seating and a tasting bar to educate customers encourage dialogue with the certified naturopaths who comprise the in-store sales associates.

 

The new stores will play host to guest speakers and new product launches that will assert Naturiste as the authority on natural supplements and homeopathy.

 

Words: GH+A

 

401 Boul Labelle
QC J7A 3T2 Rosemère
Canada
naturiste.ca
year renovation: 2014
surface: 75 m²
updated: 02/2015

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