The name comes from a very American way of naming cities, using a prefix and the French word "city" as a suffix. And offroad motorcycling being the main soul of Mudville Motorcycles. The Mudville shop project presented for us a double challenge.
Firstly, on the functional side, because it sells so different kinds of products that it is really hard to exhibit them with coherence. Secondly, we had to change the undeserved bad concept that the country motorcycle has nowadays and proof that their users are real nature passionate.
In the end, Mudville represents the best of the country motorcycle and a bet for the functional side. The whole shop is an oak wood showcase conveying warmth, community and respect for the environment. It is with no doubt a new way to understand the country motorcycle, much more connected to nature and willing to preserve the environment and not to deteriorate it.
Words: Stone Designs