The interior is defined by a characteristic raw concrete structure and flooring, which englobes an eclectic mix of designs and acts as a creative platform to showcase products, designers and lifestyle ideas for inspirational homes. 'Its eclectic atmosphere, connected to the cultural world, and its interesting designs will certainly inspire all sorts of people and bring an addition to the design world of Manhattan', points out Casper Vissers and he elaborates: 'Behind every product exposed is a great story and that will be translated to the public by specifically trained personnel'.
A clear testimony of Moooi’s active role in the cultural world is the enduring collaboration that Moooi initiated with artist Rahi Rezvani. A selection of his photography will be exposed at Moooi’s collection presentation in Milan and then on the walls of the New York store, embracing its interior with a powerful stream of human depth, energy and emotion. Beauty rules in this marriage of creative minds.
Next to the entrance door, the shop window reveals an inspirational home environment that will certainly engage the onlookers with interesting interior ideas. Just inside, on the left side of the entrance wall, Moooi spells its name in the universal braille language with the use of Round Prop Lights by Bertjan Pot. While in the first part of the store poetic haikus reveal in an instant how Moooi’s different products can be combined to complement each other; in the central area several inspirational settings showcase different solutions to improve the interior design of homes, offices and public spaces. Right at the back of Moooi’s Showroom and Brand Store a skylight brings daylight to its deepest section, highlighting the skillful interiors by showing off their colors and beauty. A multifunctional room and an upstairs office space complete the picture.
A number of fascinating carpets of different shapes and sizes are on display, intensifying the product haikus and completing the settings with their innovative designs and vibrant colors. They belong to the new collection of Moooi Carpets, a brand new company that offers a wide range of carpet designs and countless customizing possibilities to always find the perfect match for any kind of interior.
Since Moooi is a forward thinking brand that always looks at the bigger picture, the Showroom and Brand Store is also going to be a focal point for architects, designers and design lovers, in order to gather ideas during their daily quest for beauty and inspiration. 'Together we can create pure magic', points out Marcel Wanders, who is looking forward to all the amazing projects to come: 'They will experience unexpected design and beauty with a European twist!' Everybody will be welcomed in Moooi’s learning and sharing platform where beauty, information, curiosity and fun will converge to connect to the contemporary culture and contemporary people.
The Manhattan Showroom and Brand Store is the pilot project for Moooi USA. 'I am pretty sure that soon enough there will be at least one more Moooi store on the West coast. California would be the next logical geographical choice', explains Casper Vissers with due anticipation.
For the moment the Moooi team is looking forward to establish its unexpected welcome in New York and share unique design products and its love for life, fun, culture, stories and new experiences!