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Meyer - Consumer electronics - Melbourne (AU)

  • Meyer
  • Meyer
  • Meyer
  • Meyer
  • Meyer
  • Meyer
  • Meyer
  • Meyer
  • Meyer
  • Meyer

WHY IS THIS SHOP INTERESTING TO VIEW?

Myer, Australia’s largest department store group, renovated the design and layout of lthree top floors which showcase electronics, home entertainment and the gaming collection.

 

The challenge was to create a unique retail experience for each environment by developing an innovative design on each of the floors.

 

The organic contemporary levels 6 and 7 have been designed as interactive futuristic spaces. The designer introduced the notion of path and discovery into the planning strategy to enhance the consumer experience

 

Through the design of winding gondolas, display tables and curved shell cabinet, products are revealed along curved and intersecting alleys multiplying showcase and merchandising opportunities. Gondolas and tables have been designed to optimize products showcase toward consumers as they are walking down the main alleys making secondary path attractive and inviting visitors to explore multiple pads.

 

Fixture design and planning also adapt to the striking and complex base built environment . The gaming shell units following in heights the tilted faceted timber ceiling introduce therefore movement and create a playful gaming space. Wall unit designs respond to dynamic tilted wall cladding lines. And the curved shell fixtures create intimate sub retail space, controlling daylight from the multiple skylights and window atriums.

 

On level 5 the design has simplicity and neutrality as key element for effective home-ware product presentation. White and black have been used as primary color for the fixture and environment design, referring to Myer branding code. The concept of “frame” runs across the entire floor as a key geometry structuring and binding the multiple pads together. This simple approach emphases the focus on the brands, by introducing an appealing and modernist discreet design.

 

314-336 Bourke street
VIC 3000 Melbourne
Australia
www.myer.com.au
year renovation: 2011
surface: 5.200 m²
updated: 12/2013

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