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Marks & Spencer - Department store & mall - Den Haag (NL)

  • Marks & Spencer
  • Marks & Spencer
  • Marks & Spencer
  • Marks & Spencer
  • Marks & Spencer
  • Marks & Spencer
  • Marks & Spencer
  • Marks & Spencer
  • Marks & Spencer
  • Marks & Spencer

WHY IS THIS SHOP INTERESTING TO VIEW?

Trading over three floors, the new store is part of M&S’s ‘clicks & bricks’ strategy for the Netherlands across e-commerce and stores.

 

The store features Marks & Spencer’s exclusive Best of British collection which combines the retailer’s extensive clothing archive and heritage with modern styling, creating an edit of timeless pieces with an emphasis on true British craftsmanship and quality.

 

The store offers customers an extensive range of Marks & Spencer’s exceptional quality and confident style across womenswear, lingerie, menswear and kidswear. Exceptional quality and confident style are at the heart of the M&S clothing offer. At this store customers are able to choose from quality and timeless wardrobe staples.

 

To help customers shop the extensive product offer, M&S has a range of exclusive own clothing brands, each with its own distinct look and identity, which allows customers to see which brand best meets their personal style preferences. Each clothing brand is highlighted for customers through unique branding, visual merchandising kit and propping – with more outfit suggestions displayed throughout the store to inspire and delight customers.

 

The new 700 m2 Foodhall highlights the outstanding quality and freshness of M&S food. Over 2,500 food products are available. The store also features M&S’s in-store bakery and coffee bar providing a selection of coffee and teas alongside breads baked on-site every day, as well as a choice of pastries, shortbreads, scones, pies and cookies.

 

In the M&S Café customers are able to enjoy freshly-made dishes using the finest M&S ingredients, this is a destination for those looking to have a break during their shop and use the store’s free customer wifi.

 

A new website was also launched replacing the platform provided by Amazon for the last seven years. The new desktop site is accompanied by a dedicated tablet experience and new-look mobile sites and apps. Built to give M&S more flexibility in their multichannel evolution, the new website includes features such as larger images, zoom functions, improved navigation menus and 360 degree videos to give customers a better understanding of how clothing products move and fit. A dedicated editorial hub called 'Style & Living' also offers daily updated news and advice from celebrity and guest editors.

 

 

Grote Marktstraat 32
2511 BJ Den Haag
Netherlands
https://www.marksand...
year renovation: 2014
surface: 4.800 m²
updated: 05/2014

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