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Louis Vuitton Matsuya - Fashion-accessories - Tokyo, Chuo-Ku (JP)

  • Louis Vuitton Matsuya
  • Louis Vuitton Matsuya
  • Louis Vuitton Matsuya
  • Louis Vuitton Matsuya
  • Louis Vuitton Matsuya
  • Louis Vuitton Matsuya
  • Louis Vuitton Matsuya
  • Louis Vuitton Matsuya

WHY IS THIS SHOP INTERESTING TO VIEW?

Louis Vuitton revealed its revamped Matsuya Ginza store and underscores its long-term commitment to the Japanese luxury market. For the renewal, the store space was expanded into the 3rd floor, making it the largest in Japan for the brand.

 

The design of the exterior goes beyond the 3rd floor and extends to the 8th floor to mark its presence as landmark of Ginza. It features the symbolic motif “Louis Vuitton Damier” with contorted and soft lines. The motifs embedded in the specially treated material of the exterior wall emerge as patterns due to shading and lighting effects. After sunset, the built-in lights illuminate the edges of the Damier patterns.

 

On the first floor, leather items for both men and women are lined-up. Visitors are welcomed with decorations of art pieces and other floors used each theme that fit to each floor’s merchandising with the use of innovation and classy materials.

Women’s pret-a-porter and shoes are available on the second floor. Eel leather, which also decorates other Louis Vuitton stores adorns the wall. It is the first time to use white eel leather.

The third floor sales area will be allocated to menswear and the store aims to be the number one Louis Vuitton store in Japan. This floor also lines-up the stationary collection “Writing Universe,” which is only lined-up in Paris and Munich.

3-6-1 Ginza
Tokyo, Chuo-Ku
Japan
www.louisvuitton.com
year renovation: 2013
surface: 1.000 m²
updated: 03/2014

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