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LN-CC - Concept store - London, Dalston (GB)

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WHY IS THIS SHOP INTERESTING TO VIEW?

LN-CC stands for Late Night Chameleon Café and houses one of London's most interesting and unique shop interiors.

 

This retail concept is “more of an installation piece than a traditional shop fit”, and with concept rooms stocked with the latest high-end and avant-garde fashions being accompanied by a book and record store, bar area, event and club space and photographic studio.

 

With heavy emphasis on the shopping experience visitors can wander different designed zones that are linked via an indoor forest and fantastically constructed raw wood and orange acrylic, skeletal tunnel.

 

The store fuses mainline brands, like Balenciaga, Jil Sander and Dries Van Noten with underground Japanese brands such as SASQUATCH and Wacko Maria and meticulously curated up and coming brands from all over the world. Besides avant-garde fashion for men and women shte store stocks rare music, periodicals, books, art and accessories.

 

This is a progressive retail concept, the space was recently expanded and the range extended to zones for footwear and premium leather goods.

The entrance to LN-CC has also been updated to feature a special eight-foot-tall hand-beaded giraffe. The new room "Secular Space" reflects the octagonal main tunnel of the store, but in contrast, decorated in fresh, bright neoprene from floor to ceiling.

 

LN-CC continues pushing boundaries in retail, shaping their own bold, innovative future and inspiring so many others along the way.

 

18 Shacklewell Lane
E8 2EZ London, Dalston
United Kingdom
www.ln-cc.com
year renovation: 2013
surface: 650 m²
updated: 01/2014

VIEW MORE SHOP IMAGES

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