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The Little Bookworm - Recreation - Chongqing (CN)

  • The Little Bookworm
  • The Little Bookworm
  • The Little Bookworm
  • The Little Bookworm
  • The Little Bookworm
  • The Little Bookworm
  • The Little Bookworm


Little Bookworm is a children’s store that sells books, toys, and related products.


The aim was to create an enchanting experience, a magical wonderland where children can play, explore, and establish a lifelong love of reading.


A little bookworm living in the forest inspired the store’s concept and design. Upon entering the bookstore, children and their parents immediately feel as if they’ve stepped into the pages of a fairy-tale story. Adults can also relax, interact, and learn from each other in this casual setting.


The entrance to the store is lined with structures like the trees found in a magical forest. Rainbow LED lights line the sides of each structure to draw attention to the store entrance and emphasize the oversize tree shapes. Inside the story was brought to life (inspired by a pop-up book) through a series of vignettes showing Little Bookworm’s home. His play area became the arts and crafts area, his sleeping area is the storytime space, his eating area is the cafe.


The store is recognizable for its vibrant and bright color palette, chosen both for its simplicity and its familiarity to children. Colors of the rainbow play out in a series of LED lights across the storefront and flow into the interior. The vivid color notes expand across free-form tree sculptures, overhead lighting, curvilinear bookshelves, tables and chairs, and other surfaces within the space.


Much more than a retail store, the space also can play host to children’s birthday parties, arts-and-crafts classes, movie showings and storytelling sessions. The store offers annual memberships for customers to access even more features.


The design encourages the imagination and creativity of both children and parents by providing “areas of discovery,” including seating nooks, a magical storytime area that resembles the inside of a tree trunk, and a mezzanine with a giant paper tree, where children can sit and read. There also are memory foam “worm stools” in rainbow colors that can come apart and fit back together for seating, and tree-shaped magnetic chalkboards, where children can draw and play with magnetic shapes to create their own designs. The café features simple tables with colorful chairs. This was designed with parents in mind, with shelving to display parenting books, and healthy snacks for sale, including fruit, juice and smoothies.


year renovation: 2013
surface: 280 m²
updated: 02/2014



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