Les Hommes choose the area of Porta Nuova, which merges with the pedestrian Corso Como, to inaugurate its very first flagship store in Milan. The boutique opens up into a 6.5 metres high space, stretching over 100 m2. The structure of the building displays a number of materials: marble, champagne-coloured glass, galvanised steel and cement. Simple and more precious materials are used side by side, creating an effect of structural elegance and chromatic minimalism. The flooring clearly highlights this feature: the port black marble laid out in a herring-bone pattern accompanies the customer through the entrance, over the exposed aggregate concrete floor. The warm, soft gold hues of the mirrors reflect the symmetrical plasticity and rhythm of the marble triangles.