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Kiddicare - Department store & mall - Nottingham (GB)

  • Kiddicare
  • Kiddicare
  • Kiddicare
  • Kiddicare
  • Kiddicare
  • Kiddicare
  • Kiddicare
  • Kiddicare
  • Kiddicare

WHY IS THIS SHOP INTERESTING TO VIEW?

Baby specialist Kiddicare has established an identity as a true multi-channel business. The superstore was designed that would embrace the excitement of new parenthood and make parenting easier, smarter and happier. The store had to be more than just a shopping experience; it had to create an emotional and collaborative relationship with customers, using retail theatre and interactive platforms to really 'wow' and capture the fun of having children.

 

The designer and Kiddicare designed and implemented a number of family-friendly features that actively engage customers with some of the 3,000 baby and toddler products available, using self service technology and state of the art visual merchandising. Parents can test drive pushchairs on the 'Walk in the Park' track, take advantage of the V.I.B  (Very Important Baby) complimentary personal shopping service, grab a healthy bite to eat in the Kiddicafe or have a car seat fitted for free in one of the dedicated external car parking spaces. Every aspect of the new concept has been designed with mums in mind – there are quiet nursing areas and a dedicated community room offering free parenting support classes and mother & baby events. Separate departments are clearly colour coded to make navigating the superstore easy, and with helpful new buyer’s guides and product recommendations from other mothers displayed on relevant products, the store is tailored to meet the varied needs of busy mums who can choose to shop with or without store team assistance.

 

This unique project marks how a pure-play company has made the radical transition from e-commerce to multi-channel.

 

Words by 20.20

Castle Bridge Road
NG7 1GX Nottingham
United Kingdom
www.kiddicare.com
year renovation: 2012
surface: 3.050 m²
updated: 05/2014

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