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John Lewis - Department store & mall - Exeter (GB)

  • John Lewis
  • John Lewis
  • John Lewis
  • John Lewis
  • John Lewis
  • John Lewis
  • John Lewis
  • John Lewis
  • John Lewis
  • John Lewis

WHY IS THIS SHOP INTERESTING TO VIEW?

Department store chain John Lewis has opened its first flexible format store in Exeter. 

 

In terms of size, the flexible format store sits between a smaller John Lewis At Home unit and the traditional department stores though seeks to leverage the business’ position as an omnichannel retailer by offering a “comprehensive online operation” which compliments its bricks & mortar offering. This offers the same range of departments as in a full-sized store like fashion, beauty, consumer electronics and nursery products.

 

The shop, which is spread over five floors, will pilot interactive information screens to help customers find products, digital store guides for shop navigation and wall screens to advertise the products available across the company.

 

1 Sidwell Street
EX4 6NN Exeter
United Kingdom
www.johnlewis.com/ou...
year renovation: 2012
surface: 6.000 m²
updated: 03/2013

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