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iSmash - Consumer electronics - London (GB)

  • iSmash
  • iSmash
  • iSmash
  • iSmash
  • iSmash
  • iSmash
  • iSmash
  • iSmash

WHY IS THIS SHOP INTERESTING TO VIEW?

The Challenge

iSmash is specialised in the customisation and repair of Apple products such as the iPhone and iPad through their popular website. The creative brief focused on bringing their online brand into a physical presence through a multi-channel London store design execution. iSmash’s existing customer base consisted of those mainly looking to use the repair services. The challenge with the London store was to fundamentally change this first point of contact, highlighting the creative, customisation services.

 

The Insight

People are now consuming information from a growing range of multiple sources – jumping back and forth across the digital/real-world divide in their quest to be entertained, to connect with one another and, of course, to buy. This shift away from linear, traditional consumption is creating the opportunity for a decentralised marketplace, where the possibility of purchasing can come from any angle, causing many online brands to leverage their brands in the physical realm.

 

The Solution

The iSmash offering consists of three key services: Personalisation Studio, Repair Lab and Protect & Enhance Within the store design, we created a physical expression of the brand that highlighted and segmented each of these services; orchestrating a customer journey that simplified the overall service, whilst promoting the Personalisation Studio. We designed a prescriptive layout so that consumers literally walked our pre-designed customer journey, being greeted with the product customisation. We also highlighted the creative studio by allowing customers to see staff at work, and watch their product be transformed. iSmash wanted to build consumer trust and be seen as a trustworthy brand. To do this, highly trained and expert staff were always on hand to aid customers, and guide them through their catalogue of services.

 

Words: Green Room

King's Road 69a
SW3 4NX London
United Kingdom
www.ismashlondon.com
year renovation: 2013
surface: 50 m²
updated: 02/2014

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