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House of Fraser - Department store & mall - Aberdeen (GB)

  • House of Fraser
  • House of Fraser
  • House of Fraser
  • House of Fraser
  • House of Fraser

WHY IS THIS SHOP INTERESTING TO VIEW?

The new store is the first of their kind and will focus on House of Fraser's Buy & Collect proposition. This smaller format store do not stock merchandise, instead, a series of large format ELO Touch Screens and computers are used to order products, which are then delivered the following day to either the customer's home or to the store for collection. This gives customers direct access to over 1000 brands stocked on House of Fraser's recently redesigned website. This truly multi-channel retail experience relies on the latest in customer facing technologies. Personal customer service is key to the overall concept, with a complimentary coffee bar and comfortable seating encouraging a relaxed shopping environment. Inspired by the level of service given by a hotel concierge, an assisted sales service is offered with sales advisers helping customers' to navigate House of Fraser's online offering, assisting them with the process from product selection to on-line secure payment.

 

Guild Street
AB11 Aberdeen
United Kingdom
www.houseoffraser.co.uk
year renovation: 2010
surface: 140 m²
updated: 01/2012

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