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Hermes - Fashion-accessories - Paris (FR)

  • Hermes
  • Hermes
  • Hermes
  • Hermes
  • Hermes
  • Hermes
  • Hermes
  • Hermes
  • Hermes

WHY IS THIS SHOP INTERESTING TO VIEW?

Hermès has entrusted the RDAI agency, which is reponsible for designing all the Hermès stores worldwide, with the design of a new space, singular and unexpected in Paris. Hermès is setting up shop in a swimming pool… An immense volume, empty. An impression more of space than of surface area. And now, at the end of a project that added but did not take away, the Lutétia swimming pool, in the heart of the Saint-Germaindes- Prés quarter of Paris, has metamorphosed into the first Hermès boutique on the Left Bank. The architectural project led by Denis Montel and the teams at RDAI mixes contrasts and complementarities. It was imagined more in terms of volume than surface area, in m3 more than in m2. In the end, it is an intervention both radical and astonishingly gentle. Listed as a Historic Monument since 2005, the swimming pool built in 1935 has a strong architectonic character and a compelling identity, that of Art Deco – it is in the spirit of its age. After its closure, the swimming pool underwent varied and diverse uses and was transformed. The challenge was to translate some of the values intrinsic to Hermès into space: heritage and modernity, savoir-faire and creation. The project has a double aim. First of all to respect, conserve and reinterpret the architecture of the swimming pool. The only important modification was the covering of the pool by means of concrete composite floor slab supported by a light structure. Underneath, the pool has been integrally preserved. The facade, giving onto the rue de Sèvres, has kept its original appearance. Then, to tell another story, one that is resolutely contemporary. This takes form through the appearance of three monumental ash huts which both disrupt the existing volumes and converse with them. The invasion of what was once the pool by these huts, flexible, light and nomadic, suggests the creation of houses within the house.

17 rue de Sèvres
75006 Paris
France
www.hermes.com
year renovation: 2009
surface: 2.000 m²
updated: 10/2011

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