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FRANK by OCBC - Financial services - Singapore (SG)

  • FRANK by OCBC
  • FRANK by OCBC
  • FRANK by OCBC
  • FRANK by OCBC
  • FRANK by OCBC
  • FRANK by OCBC
  • FRANK by OCBC

WHY IS THIS SHOP INTERESTING TO VIEW?

FRANK Is A New Bank For The Young Only. This has to be one of the very smart ideas a bank in Singapore has come up with. Frank by OCDC is a bank aimed at 18-30 year olds, with services, products, and branches tailored specifically to this group’s needs. Their focus is on attracting the young by introducing a customizable bank card by selecting different colors and theme prints. Recently they introduced the Smurfs theme to their cards. By looking at the bank design, you would sense its actually a record shop and not an actual bank. As for the services on offer, the bank account has a management system that lets customers separate savings from their expenses – a handy tool to have for a generation struggling to find their first job while paying off their debts. If you’re a bank or credit union targeting Gen-Y, this is definitely one of the best ways you go about it. If you take a look you’ll see a hip, stylish and trendy brand dripping with obvious youth appeal. To launch FRANK a ton of research was conducted, innovated new products, designed a cool new store and did it all with heaps of style. The FRANK name stems from the phrase “frankly speaking,” and is intended to convey honesty, sincerity and simplicity. The bank chose to capitalize FRANK simply to balance out the OCBC acronym, which stands for Oversea-Chinese Banking Corporation.

 

70 Stamford Road
178901 Singapore
Singapore
www.frankbyocbc.com
year renovation: 2010
surface: 100 m²
updated: 01/2012

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