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First Financial Bank - Financial services - Crown Point (US)

  • First Financial Bank
  • First Financial Bank
  • First Financial Bank
  • First Financial Bank
  • First Financial Bank
  • First Financial Bank
  • First Financial Bank

WHY IS THIS SHOP INTERESTING TO VIEW?

First Financial Bank was looking to reposition their brand image and redefine the customer experience. Knowing our extensive background in new retail concepts, The design firm FRCH was asked to re-think the typical banking experience. After an in-depth discovery and analysis process, the design strategy was clear. Through visual merchandising and engaging retail graphics, we would take the customer on a journey that would remind them of the defining moments of success in their lives. Their new banking center would be open, transparent and accessible. From the inviting exterior design to the interior graphic communication systems, their brand would become more approachable than ever before. The new innovative branch design reflects First Financial's commitment to building client relationships instead of focusing on transactions. It's just one of the countless reasons why First Financial Bank has continued to grow amidst difficult economic times. As the brand grows we will continue to refine their prototype design and maintain their brand integrity moving forward. Breaking the mold of traditional banking retail, this new prototype features an open planning concept with barrier-free teller stations, transparent offices for clear views, and natural light flooding the space. Teller stations were also more friendly and engaging with furniture-like design in wood laminate. Interior graphics become walls and an oversized service wall clearly illustrates the bank’s services.

936 N. Main Street
IN 46307 Crown Point
United States
www.bankatfirst.com
year renovation: 2009
surface: 325 m²
updated: 12/2011

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