Field & Stream specializes in hunting, fishing, camping, paddling and general outdoors.
The environment was carefully crafted to provide a genuine, immersive experience without seeming tricked out. The open space, filled with raw materials – stone and wood surfaces – is easy to navigate. Two walls run the length of the store, dividing it into identifiable merchandise areas. Roughly, the left side is devoted to hunting, the right side to fly fishing, paddle sports and camping. There is an archery range near the entrance, a smaller range as well, and for hunters in the market for a tree stand, there is a demo center where hunters can try them out. Among the zillions of items are firearms, bows, boots for all purposes, camouflage apparel, workwear, casual wear, kayaks, canoes, sleeping bags, tents and a fishing gear area.
A highlight of the visual approach is an extensive collection of taxidermy, from mounts on the wall to forest vignettes throughout the floor. The collection, assembled by Wildlife Recapture. Customers entering and walking about the store encounter displays of bears, wolves and other outdoors creatures, intimidating in their realism yet beautiful in a surreal way. One installation includes huge displays of wolves and deer in a real-life chase scene through a wooded forest with painstaking detail given to capture the reality of nature.