FEIT is known for its neo-luxe shoe designs crafted with sustainable techniques. Much like FEIT's selection of shoes and accessories, the space emphasizes the company’s commitment to superior quality and craftsmanship.
The minimalist interior of the shop features an assortment of construction materials like recycled Baltic birch, concrete, translucent panels, raw timber, and hanging leathers, lending a raw yet pristine element to the space. This interior also unites with FEIT's eco-friendly products which are handmade to reduce environmental impact. Both the interior and the stock are clean, spare, and staunchly on the neutral color spectrum. Drawing upon the abundance of natural light within the space, FEIT decorated its Manhattan flagship sparingly, using wood installations and mirrors to great effect. The attention is inherently drawn to the neo-artisanal product sitting on shelves.
The open layout also reveals FEIT’s showroom and repair station (separated by LED lights), which gives customers a behind-the-scenes look at the brand’s process and craft of constructing handmade footwear. For this store opening FEIT released products designed specifically for the New York market, the Wool Hiker and Arctic Hiker were built to withstand a New York winter.
The video shows FEITS pop-up instalation in New York last summer.