En Route is a new urban concept store “Wearable Tokyo”. A selection of simple mode city casual and contemporary running wear with a vision to “Create New Metropolitan Life”.
The store has a minimalist design and is comprised of industrial materials commonly used in construction sites such as FRP (Fiber Reinforced Plastic) piping, wooden boxes and steel frames. The open frameworks serve for hanging clothing or otherwise are infilled with simple shelving and wooden boxes for displaying the diverse range of products and housing dressing rooms and additional stock.
The front room of the store features tall ceilings and the entirely glass storefront façade allows for transparency from the street and sidewalk, as well as a primarily daylit interior environment. The back area splits into two levels, with private spaces below and additional apparel above.
Beyond its display of fashion and accessory items, the store contains a running station, to contribute to its sports-centric brand identity. The “Running Station” on the 2nd floor of the shop has locker rooms, showers, powder spaces as well as maps that recommend running routes through the metropolitan streets of Tokyo.
En Route is an innovative brand shop where sports, fashion and culture are integrated to offer customers unique and unprecedented shopping experiences. The facility includes the running station, as well as the main apparel shop, contributing to the creation of the brand community.