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Emmas Enkel - Convenience store - Düsseldorf (DE)

  • Emmas Enkel
  • Emmas Enkel
  • Emmas Enkel
  • Emmas Enkel
  • Emmas Enkel
  • Emmas Enkel
  • Emmas Enkel
  • Emmas Enkel
  • Emmas Enkel

WHY IS THIS SHOP INTERESTING TO VIEW?

There are an increasing number of online/physical store cross-over concepts in the grocery sector, but few are quite as eclectic as a small German retailer which combines online shopping with the possibility of relaxation and a coffee in its cafe. They also combine the best of the "good old days" with the technology of the Internet age. Emmas Enkel is a multi-channel retail concept, where shoppers can either do their shopping in the small grocery shop or via the connected online shop. A third and rather appealing alternative is to buy from the connected lounge environment, which is equipped with iPads. Here shoppers can order and relax with a cup of coffee until everything is packed and ready to take away. As the next evolution of the concept, the retailer has added a QR code wall on the outside of the store, displaying more than 400 products ready to be ordered by scanning their codes customers using their smartphones. 

 

Berliner Allee 56
40212 Düsseldorf
Germany
www.emmas-enkel.de
year renovation: 2011
surface: 320 m²
updated: 12/2012

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