Durance, the nobility of plants
An exceptional house founded in Provence near the gardens of the Château de Grignan. Durance draws on the roots of his land, the most valuable essences to create beauty and wellness.
A new segmentation of the offer
Home perfumes, aromathologie, beauty and care: is made legible in the store by setting up a customer journey using 3 types of furniture: The Library of Scents, Ritual Beauty and aWellness/perfumes unit.
The creation of a brand perimeter
Defined around La Noblesse des Plantes, in the art of living and well-being.
A new graphic style
New territory of expression and communication tools with a new graphic housestyle.
Inspired by the lifestyle of Provence revisited. Painted cement tiles, stained oak to the evocation of the Castle, library, lecterns and engravings for the reference to the botanical, artist chandelier adorned with 200 flowers chosen in homage to La Noblesse des Plantes.
Words: Generous Branding