In the fresh market CRU is all about smell, taste and feel with a passion for products, knowhow and the customer. CRU wants to offfer ordinary products in a very special way and to adress local customer needs.
The fresh market is housed in an old farmhouse where the offer and craftsmen have been placed in a charming and authentic-feeling space. By using the right materials, the products are central, simplicity here is the new luxury. The range of CRU is determined by the seasons and is collected daily from suppliers in the area.
The fresh market is placing emphasis on local and organic produce. It involves small crafts where it's all about passion and authenticity. Craft specialists are representing 10 crafts and prepare much of the food and products themselves on the shop floor. The baker bakes his bread locally here in varieties you will not find at any ordinary baker. Also juices, chips, pies and cakes are cooked on the spot. The coffee is roasted on site, and the tea blends were custom made by a herbal breeder. During the weekend a florist makes bouquets and flower arrangements. Wine Specialists explain the wines imported from small vineyards and a deli caterer is cooking on the spot local and other craft dishes.
Cru also puts heavy emphasis on experience. The staff goes for a personal approach, give advice and let the customers taste. In the "inspiration kitchen" dishes are cooked throughout the day to inspire by using products from the store. Like a real market the CRU farm also integrated a coffee and dining area where you can eat and drink. CRU is there for foodies who like to do everything themselves, but also for those people who love to eat and do not want to stand hours in the kitchen. Therefore the same products could be offered in three different manners such as salsify: the raw version from the ground, cleaned and cooked.
The shop has no traditional checkouts, customers receive a tablet to scan the products and to find additional information and they can pay at a payment column or by a mobile payment.