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Coop.fi Novoli - Super- & hypermarket - Firenze (IT)

  • Coop.fi Novoli
  • Coop.fi Novoli
  • Coop.fi Novoli
  • Coop.fi Novoli
  • Coop.fi Novoli
  • Coop.fi Novoli
  • Coop.fi Novoli
  • Coop.fi Novoli
  • Coop.fi Novoli
  • Coop.fi Novoli
  • Coop.fi Novoli
  • Coop.fi Novoli

WHY IS THIS SHOP INTERESTING TO VIEW?

Coop.fi Novoli is located in a shopping centre in Florence.

 

This shopping center was designed with the ideology that it no longer serves just as a place to sell things, it is a place where people socialise, a place of sustainable commerce and a modern market.

 

This space was constructed around the human factor, whether members of the cooperative or of the families who live in one of the Florentine neighborhoods that symbolize the recent transformation in town planning and architecture, students on the new university campus, office workers at the services center or the new courthouse, or just occasional clients of the fitness center or multiplex cinema.

 

One of the most immediately evident innovations is the incorporation of areas for social intercourse inside the market, where it will now be possible to watch and take part in events, performances, and food and beverage samplings in a multimedia arena surrounded by books and areas dedicated to members of every age (pre-schoolers, students, and grandparents) amidst wireless internet workstations and tables for drawing or reading.

 

By using the layout, shape and sequence of islands displaying products and keeping the stores open towards the landscape around them, an atmosphere of a traditional market was created. New layouts composed by islands are dedicated to the freshness of Coop brand products, household articles, and assortments of high-quality products and Tuscan specialties.

 

Products are presented one at a time and explained by graphic and digital instruments illustrating their traceability, origin, and the reasons behind their convenience and pricing. The lightweight and transparent display structures are distinguished by a design that is familiar and traditional at the same time, even when illuminated by LED technology. The choices made for lighting, materials and technologies were driven by energy savings, efficiency and economic sustainability over time.

 

via Forlanini 1
50127 Firenze
Italy
www.coopfirenze.it
year renovation: 2012
surface: 2.500 m²
updated: 02/2014

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