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Brompton Junction - Recreation - London, Covent Garden (GB)

  • Brompton Junction
  • Brompton Junction
  • Brompton Junction
  • Brompton Junction
  • Brompton Junction
  • Brompton Junction
  • Brompton Junction
  • Brompton Junction
  • Brompton Junction
  • Brompton Junction
  • Brompton Junction

WHY IS THIS SHOP INTERESTING TO VIEW?

The store named Brompton Junction is a Brompton-only concept store, the first of which opened in Kobe, Japan in March 2011.

 

Brompton is world-renowned for their folding bikes and the concept of their flagship store is to offer a consistent customer experience irrespective of the city in which you live. Each Junction is designed to incorporate the five elements integral to the Brompton brand: ingenuity, compactness, London/Britain, personality and freedom. This is achieved through the store’s design, by offering a personalised service, holding plenty of stock and through having high calibre workshop facilities and well trained staff.

 

The location of the flagship Brompton Junction in Covent Garden, not only reflects the capital’s unique relationship with the brand but is also the site of the workshop from where Britain’s first hobby-horse bicycle was made and sold. The Brompton Junction store needed to reflect the companies branding and make best use of the space available.

 

It trades from two levels and not only showcases the full range of Brompton bikes, bags and accessories, but also includes a workshop and café.

 

At street level, the store welcomes visitors with illuminated pigeonhole shelving offering space for 27 Bromptons in sweet shop style bright colours, the aim being to show the diversity of options that are available. An interactive table "Bike builder" allows customers to click through the design process and B-spoke a new bike to their needs before ordering. Hidden snuggly under a bench, upholstered in District-line-material, are half a dozen demonstrator models ready for those interested in taking one out for a spin. This floor also covers a range of accessories and graphics about building a Brompton.

 

Downstairs, there is a workshop, but instead of being hidden away, this one is made a highlight of the store and shoppers can walk into it. A café opposite the workshop uses Brompton bike saddles on poles act as the seats, organised around a bar-like fixture.

 

In total, this is about creating a real experience, to enthuse and inspire Brompton fans both near and far.

 

76 Long Acre
WC2E 9JS London, Covent Garden
United Kingdom
bromptonjunction.com
year renovation: 2013
surface: 90 m²
updated: 02/2014

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