Au Bout du Champ offers a new “click and collect” approach to consuming and distributing fruits and vegetables, where shoppers order fresh, locally-grown produce online then pick it up from a vending locker at their convenience.
Au Bout du Champ purchases produce from local farmers. Workers then place the fruits and vegetables into food vending lockers, placed where consumers can simply insert cash, open the locker door, and remove the food. Au Bout du Champ uses an approach that combines modern sustainability with traditional farming. They select farmers within 100 kilometers of the point of sale who can deliver fresh produce daily while using peasant agriculture means. This helps minimize greenhouse gas emissions associated with modern agriculture. The company also believes in eating fruits and vegetables that are in season to avoid dangerous stabilizers and preservatives. Furthermore, Au Bout du Champ respects farmers and territorial traditions.
The presentation of the food is innovative and consists of a hundred lockers containing salads, leeks, apples or eggs from local producers. Each locker contains a serving of food. The consumer indicates his choice then pays by cash or credit card. Payment unlocks the locker, allowing the customer access to the food. Customers can also purchase food online, they receive a message with a special code to unlock the locker.