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AT&T - Consumer electronics - Chicago (US)

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WHY IS THIS SHOP INTERESTING TO VIEW?

The flagship store includes a lot of advanced new technologies like an 18 foot high “Connect Wall” that showcases AT&T’s latest news and product details to both people inside and outside of the store. The AT&T store features first retail demos of a connected car and AT&T Digital Life home security and automation services.

 

Shoppers will also find exclusive designer products by Chicago-area artists and Chicago-themed accessories. Other features of the new store include the Explorer Lounge, where customers can try out new apps in the Apps Bar, or in the Lifestyle Boutiques, where customers can see how the latest mobile devices can enhance their lives when matched with the right applications or accessories.

 

This store raises the bar for green building without compromising the design aesthetic. The project used an integrated design approach; even vendors helped “rethink possible” at an eco-charrette. With 150 video monitors to humanize the technology, the energy impact is minimized with Energy Star appliances, expansive glazing for daylighting, LED lighting, and green power purchase.

 

Reclaimed teak cladding warms the high-tech look of recycled-content white solid surfacing. A wall display and store tours tell consumers about features such as regional sourcing, reduced water consumption, and 90 percent construction waste diverted from a landfill.  

 

600 North Michigan Avenue
IL 60611 Chicago
United States
www.att.com
year renovation: 2012
surface: 930 m²
updated: 12/2013

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