The Argos store has been recreated for the digital age and gives its customers a completely new shopping experience. Instead of aisles, there are high res screens and iPads to help consumers access the many products available. The range includes electrical goods, children’s toys, garden supplies, jewellery and sports products.
This store is the first to go completely digital. They managed to reduce waiting times to just 60 seconds thanks to NFC technology and the iBeacons app. An item can be taken home immediately if in stock. If not, it will be delivered to the customer’s home. This system makes it possible to sell a large quantity of products while reducing the costs of storage and the amount of shop space needed. Shop assistants are more available and can therefore spend more time with the customer.
There is no stock on the floor and the process of buying in this shop has been simplified. It is also cleaner and friendlier as an environment. The store has displays of products on pedestals and in cabinets, and is intended to appeal to shoppers of all incomes. Staff are equipped with iPads to give them access to product and service information and enable them to help the less tech-savvy customer. They will also note what people choose not to buy. In future, Argos is looking at enabling customers to pay via the iPads as well.
The old-school collection counter and queuing system has been ditched. Instead, shoppers order goods via an iPad kiosk, choose a memorable word to distinguish their order, then till staff use that word to call up the order, allowing shoppers to pay for goods and receive them at the same time.
At the forefront of digital sales, Argos uses social media to extend the customer experience. With their YouTube channel, new products are advertised through promotional videos or tutorials.