The A.F. Vandevorst brand opened their first standalone store with the help of Bob Verhelst, an Antwerp-based scenographer, and Thomas Van Looij. “Choosing Bob Verhelst made sense for us,” the duo said. “He had already worked on the “Katharina Prospekt” exhibition at the MoMu in Antwerp and understood our creative process.
When we found out a place was available on Lombardenvest, we seized the opportunity quickly, as the area is really central and connected to Antwerp’s fashion hub. We wanted an intimate space with human contact where clients would feel instantly comfortable. We’re excited that Bob gave a fresh spin to our vision. He used scenography to combine our codes in a playful and innovative way.”
Focusing on the metallic sheen of chrome and a palette of seductive creams, the flagship store gives us an insight into A.F. Vandevorst’s world, making a personal statement about the essence of the brand. All furniture elements -from desk and shelves to rails and fixtures- were conceived by the designers themselves, emphasizing the subjective dimension of the interior. “It was key for us to design those elements. The store is a creation, and every single part had to reflect this process.”
The brand’s showroom will be located on the first floor of the building and private appointments will be offered twice a month to selected clients, involving the designers themselves. “We value custom-made service and engaging in an exchange with our clients. Advising our most dedicated customers and guiding them through our collections will be an exciting way to gain feedback on our work. We have wanted our own store for several years now and starting with Antwerp felt very natural. The pieces of the jigsaw were all fitting together.”
The flagship store will stock the designers’ mainline, as well as their footwear and accessories. One-off and exclusive items will also be sold.
Words: Anna Bar