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HOW DOES THIS EXPERT & SUPPLIER CONTRIBUTES TO A GREAT SHOP?

Retail Design is one of the most challenging new fields of design, anchored by the disciplines of both industrial design and architecture, but also embracing communication design and the application of design thinking to service changing consumer attitudes. ‘Retail Design’ involves the design of both physical and virtual stores. The retail designer is confronted with a wide range of choices that shape the retail experience: external elements like frontage, fascia and signage; and internal elements including equipment, merchandising, displays, lighting and in-store communications. Retail Design also involves an understanding of what will work aesthetically within the space, how it will perform functionally and commercially, and how it can be built to budget in compliance with governmental regulations.

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updated: 11/2011

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